As a speech pathologist, you want to ensure that you can get as many patients as you can. So, no matter if you are creating a new website or promoting your private practice on social media, you need stock images.
Overall speaking, visual elements can help you get more customers. While most people hardly ever read all the words on a page, they do see all the images.
In case you are just heading on to Google and download the best images you can find there, please stop. You should never do this because most images that you see on Google have copyrights. This means that if you ever get caught by the owners of the images, you may need to pay a fine not to mention that it may harm your reputation.
So, the first thing that you need to keep in mind about using stock images on your website or social media pages is that they need to be copyright-free images. SO many people use the standard Pixabay, or even Canva images.
But you don’t want your clients to recognize your images as the same ones everyone has. You need to stand out. There are 2 ways to do this – Take your own photos or check out some of the more specialized stock photo sites.
Take your Own Photos for your Website.
This is perfect option for unique, highly specific photos that showcase exactly what you do. Taking your own photos can be time-consuming to get them just right. Also avoid using your actual clients. Even with written permission, it’s best to protect HIPAA and prevent any potential problems or conflicts in the future. Future clients want to know that their privacy will be protected. Use family or your friends, with their faces cleverly concealed.
Where Can You Find Great Stock Images?
Luckily, there are plenty of websites where you can find Affordable stock images. This means that you can use them on your website and social media pages. Here are some of the best websites:
#1: Ivory Mix:
At Ivory Mix, you can find a wide range of beautiful stock photos for your website and social media pages. What I love about this site is they offer FREE parenting and family stock images – This is a great website where you can get not only stock photos but also templates and captions.
#2: She Bold Stock:
When you are using social media to promote your speech pathologist service, then you should consider paying a visit to She Bold Stock. They offer pre-made templates, quotes, and make it easy to fill your social media queue with cohesive images. Spread out your schedule with regular posts making your business look active and staying fresh in the newsfeed of your idea clients.
#3: Black Illustrations:
Consider incorporating illustrations for social media or throughout your website. For examples of this done well, check out Black Illustrations. They offer unique images you can’t find anywhere else, including education-themed and people with disabilities. They even have images related to business (ideal for voice treatments and accent modification) and fitness. They offer some free templates as well.
How To Choose The Best Stock Image?
As soon as you check each one of the websites we mentioned above, you may feel a bit overwhelmed. After all, there are so many images that you would like to add to your website and social media content that you don’t even know how to pick the right ones. So, here are some tips to help you decide on the best stock images:
#1: The Images Needs To Be Relevant To Your Message:
An image is worth more than one thousand words. So, you should always try to choose an image that is relevant to your message and not one that you decide to add just because it is cute or funny.
#2: Use Human And Emotional Images:
The more human and emotional are the images that you choose, the more success you will have. Simply put, you are trying to pull your visitors and readers to relate to the emotions seen on those images.
#3: The Simpler The Image The Better:
While there are always exceptions to the rule, the truth is that generally speaking, simpler images tend to be the best ones.
One of the things you can do when you are selecting the best stock images is to simply ask yourself what your audience will feel when they see that image in particular. This should be able to help you make the final decision.
When you are looking to promote your speech pathologist business, then you need to ensure that you have the best stock images to help you engage with your audience. The stock images websites we mentioned will save you valuable time, not to mention the extra tips to pick the right stock images.