Business Management for SLPs

Business Management Resources
for Speech Pathologists

Business Management for SLPs

Marketing 101 for Private Practice

Let’s start with a few reminders….. reminder…… A full schedule does not equal success. reminder….. Seeing a successful practice and attempting to duplicate it – does not work. You must do the research yourself and make the business decisions that are your for YOUR practice and YOUR life. Step 1-Grab a notebook (I like bullet-style journals or moleskin…especially the dotted pages, but that’s just me. A spiral notebook or one of those yellow legal pads will work just fine)Brainstorm. Don’t write out an essay (unless you want to). Just get some words on the paper. What are your strengths?What are

Continue reading »
Business Management for SLPs

Should you post your prices on your website?

A hot topic in the Facebook groups – Should I publish my rates on my speech therapy website?   Let’s review pros and cons   Reasons to publish your rates: Healthcare is moving towards price transparency.  A recent federal law requires hospitals post prices for their most common procedures. Price Transparency websites such as Fair Health and Clear Health Costs offer comparison prices by CPT code and zip code. If transparency and affordability are part of your brand, then posting pricing helps facilitate that message. A competitive advantage. If your competitors either post their prices (and are similar or higher),

Continue reading »
Business Management for SLPs

Pricing Policies – Should you offer “Discounts”?

As SLPs, we are in the business of helping people. Sometimes we think that helping people means giving them discounted speech therapy. You can still help people AND charge fair prices, earn a living, and growth your wealth while providing a valuable service to your community. If you receive your full, thoughtfully determined rate, and reach YOUR personal income goals, think about what you can do with that money. Offering speech therapy discounts, should you? Consider…. Do you want to grow your business? Charging your full rate will allow you to rent a more ideal office space, higher more staff,

Continue reading »
SLP looking at social media to plan marketing

Do I need a website?

Today’s popular question in marketing and starting a private practice….. Do I need a website. Short answer: YES! A website provides…. Credibility – Having an online home shows potential clients and referral sources that you are a legitimate business. Branding – Provides a first impression to potential clients. Introduces your company culture and level of professionalism. Expectations – Most consumers prefer to research companies before making a purchase. Make it Easy for Future Clients – Clients need to be able to contact you, know where you are, know that you can help them – all before they reach out that

Continue reading »
Business Management for SLPs

How Directories Help Your Private Practice to grow

Directories work 2 ways to improve your online presence:  ? Backlinks from Connect help tell search engines what your site is about and verifies your expertise. ? Larger pool of potential clients curated and directed to contact you. Let me explain…. You use onpage SEO strategies and keywords, external links, and backlinks (both the web addresses and the wording in the links) to tell Google what your site is about.  Google uses these keywords to show your site to people who are looking for what your site is about. For example, if your website is linked to by an ice-fishing

Continue reading »
.
Scroll to Top