Business Development

SLP looking at social media to plan marketing

Do I need a website?

Today’s popular question in marketing and starting a private practice….. Do I need a website. Short answer: YES! A website provides…. Credibility – Having an online home shows potential clients and referral sources that you are a legitimate business. Branding – Provides a first impression to potential clients. Introduces your company culture and level of …

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Marketing 101 for Private Practice

Marketing 101 for Private Practice

Let’s start with a few reminders….. reminder…… A full schedule does not equal success. reminder….. Seeing a successful practice and attempting to duplicate it – does not work. You must do the research yourself and make the business decisions that are your for YOUR practice and YOUR life. Step 1-Grab a notebook (I like bullet-style …

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How Directories Help Your Private Practice to grow

How Directories Help Your Private Practice to grow

Directories work 2 ways to improve your online presence:  ? Backlinks from Connect help tell search engines what your site is about and verifies your expertise. ? Larger pool of potential clients curated and directed to contact you. Let me explain…. You use onpage SEO strategies and keywords, external links, and backlinks (both the web …

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NPI? EIN? HIPAA? Your TOP private practice billing questions – ANSWERED

How to get an NPI Number  for your Speech Therapy Private Practice What is an NPI Number? Your National Provider Identification (NPI) number is a form of identification.  It’s an easy way for insurance companies to identify you – the person and the company who is providing a medical service.  Learn more from ASHA or …

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Should you post your prices on your website?

Should you post your prices on your website?

A hot topic in the Facebook groups – Should I publish my rates on my speech therapy website?   Let’s review pros and cons   Reasons to publish your rates: Healthcare is moving towards price transparency.  A recent federal law requires hospitals post prices for their most common procedures. Price Transparency websites such as Fair …

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Pricing Policies – Should you offer “Discounts”?

Pricing Policies – Should you offer “Discounts”?

As SLPs, we are in the business of helping people. Sometimes we think that helping people means giving them discounted speech therapy. You can still help people AND charge fair prices, earn a living, and growth your wealth while providing a valuable service to your community. If you receive your full, thoughtfully determined rate, and …

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