Directories work 2 ways to improve your online presence:
Backlinks from Connect help tell Google what your site is about and verifies you know what you are talking about.
Larger pool of potential clients curated and directed to contact you.
Let me explain….
You use onpage SEO strategies and keywords, external links, and backlinks (both the web addresses and the wording in the links) to tell Google what your site is about. Google uses these keywords to show your site to people who are looking for what your site is about.
if your website is linked to by an ice-fishing brand, then Google will think your website is related to ice-fishing. If your website is linked to by reputable Speech Therapy websites, then Google understands you are a legitimate website, and have the authority to answer people’s questions about speech therapy.
is keeping users happy – to send users to authoritative sites that answer the users question. A potential client puts keywords into Google ⇒ Google gives them answers (hopefully on your website).
Connect directory listings…
as well as being linked to from relevant websites, provides that authority to signal to Google who you are, which will increase your rankings. How difficult it is to rank is highly dependant on your competition as well. Many SLPs do not have the time to take SEO courses– so let me do that FOR you.
IF the user doesn’t find your website (which can be difficult to do among your competitors), you want them to land on Speech Therapy Connect – From Connect’s website, potential clients will find you, get to know you, and go to your website, hopefully to hire you to provide speech therapy services.
Connect has the power to be a much larger website and draw more traffic than individual speech therapy sites – both through SEO and through ads.
It puts your business in a much larger pond of potential clients, including some clients that don’t quite know what they are looking for, or clients in another town within your state. Instead of 100 speech therapy practices EACH spending several hours/week and $$ investing in SEO training and website changes to draw traffic to them, they can pay a small fee to be on Connect.
I invest time and advertising dollars to….
Step 1 – Draw a large pool of traffic of potential clients.
Step 2 – Filter the clients into YOUR ideal clients (the ones most likely to contact you) and let them get to know you a bit. Don’t waste your valuable time filtering contacts from other states or from outside of your niche.
Step 3- Direct those curated clients to YOUR website / email you directly via contact form.