There’s no question that Facebook is a powerful vehicle to get more clients. However, what you may have never considered is that it can also help speech therapy private practice owners like yourself.
First let’s address the common advice for Speech Therapy Facebook Pages:
Join Groups where your clients are:
This is great advice, but you need to be careful to avoid being spammy. Here’s how:
==> First things first — Be sure your page is connected to your personal account (so when I hover over your name, I can tell you’re a Speech Pathologist and I can go check out your business page.) Always give more than you take.
==> Always follow the group rules.
==> Only self-promote on admin-sponsored self-promotion days/threads.
==> Your role is to be an expert. When others ask questions that fall into your area of knowledge – answer them. Don’t give free therapy, but offer advice, suggestions, tips, showcase your expertise. Did they ask a complicated question? You can use their questions as blog post inspiration, then in the future if someone asks, you can briefly answer, then direct them to a more thorough resource which happens to be on your website. Do not solicit/market your services.
If you do it well, and become a familiar face in the group, 3 things will happen– people will check out who you are and easily see 1) you’re an SLP 2) you know what you’re talking about 3) they can click to go to your FB page (and like it), then website to learn more about you.
Ask all your friends and family to “Like” your page.
This increase your # of likes, but it won’t get you new clients. The same problem with the threads to “like” other private practice pages. It grows your statistics, but it doesn’t get you clients (there IS a benefit to liking the pages of other private practices; We’ll get to that in a minute). Your audience needs to be your referral sources and potential clients. Here’s how to cater to them and fill your audience with your ideal people who will help your speech therapy business grow.
Now, what SHOULD you do to use this marketing tool?
#1: Look For Your Ideal Client:
While having a Facebook page is good, you also need to act, not react. This means that you shouldn’t wait for potential clients to approach you; you can approach them as well.
You can start by following and liking Facebook pages from organizations focused on disorders you treat, ASHA, and other SLPs who also have a presence in Facebook. Then, you need to think about your ideal client as well as the decision-makers that may be a caregiver or the parents. Just think about the subjects they may be interested in, related local businesses, among others.
Once you know where your ideal client hangs out, pay attention to what type of posts they interact with – does your ideal client like inspirational, jokes/memes, informative, infographics, resources, photos, kids-related, education-related, travel-related? – These are the type of posts you want to create on your FB page.
#2: Share Other’s Content On Your Facebook Page
See a popular post or one that fits your criteria? Share it to your page. Note that you should never copy and paste the content. Instead, you should use the “share” option on Facebook. This is a fast and easy way to add content to your page and stay in your audience’s newsfeed.
Come across a blog post that is well-written and full of information? Write a post highlighting something interesting / a great tip and link to it from your FB page.
To get even more views, you can also tag the author of the post as well as add a comment on the share.
#3: Check Related Facebook Pages:
In case you are wondering about what you should write or if you don’t know why no one sees your posts, you should consider checking some related Facebook pages. Just take some time to read the posts with more comments and more shares and try to identify the topics and styles that tend to attract the most attention. You can then replicate it on your new posts.
#4: Add Some Content To Your Facebook Page
When you are trying to get more clients for your private practice, you need to show your expertise. So, you should definitely consider adding some posts that should be created by you. You can either share some tips, fun facts, but you can also add some images and photos.
Posting some videos is always a great option since many people prefer them to actually reading a post.
One thing to keep in mind is that you should do this on a regular basis. In case you don’t have a lot of time, you can stick to 2 or 3 posts a week, for example. Just make sure that they have enough quality.
#5: Take Advantage Of Facebook Ads:
You probably already heard or read about Facebook Ads. Simply put, Facebook allows you to show your most to more people. Once you know what type of post resonates with your audience, you need to attract your ideal clients. Spend a couple of dollars a day to “boost” it. The best part is that you can select exactly the kind of people that will see it. This social media platform allows you to pick the age range, gender, location, income, among others.
After your new audience interacts with your post, “invite” them to like your page. Then keep showing them posts that they enjoy, will interact with. Keep your business at top of mind for when they need an SLP, or knows someone who does.
Facebook can be a fantastic marketing tool, but it’s not where your business should live. Facebook accounts can be hacked, so always turn on your 2-factor authentication and have a trusted person as an additional admin on your business page. Facebook also has specific rules and you can be locked out of your page if you accidentally break one. If you lose your Facebook page, you don’t want to lose your only source of clients, so having an additional website (at minimum a Google My Business page) is essential as a home for your speech therapy private practice
Facebook is a marketing tool to increase your business’ visibility, when used strategically. As you can see, Facebook is also a great platform that you can use to get more clients to your speech therapy private practice. It doesn’t take you that long and you don’t even need to invest any money if you don’t want to.